brandweek, Twitter, 9/16/2023 4:32:16 AM, 292528


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brandweek Twitter NodeXL SNA Map and Report for Saturday, 16 September 2023 at 04:30 UTC
brandweek Twitter NodeXL SNA Map and Report for Saturday, 16 September 2023 at 04:30 UTC
From:
marc_smith
Uploaded on:
September 16, 2023
Short Description:
brandweek via NodeXL https://bit.ly/3LopowZ
@adweek
@carmeloanthony
@chrishemsworth
@molliecahillane
@centrfit
@whalar
@viralnationinc
@brandweek
@espnpr
@rethanbraden

Top hashtags:
#brandweek
#usps
#uspsemployee
#miami
#purdueglobal
#dei
#adweek
#bcorp
#exploresas

Description:
Description
The graph represents a network of 397 Twitter users whose recent tweets contained "brandweek", or who were replied to, mentioned, retweeted or quoted in those tweets, taken from a data set limited to a maximum of 20,000 tweets, tweeted between 9/8/2023 12:00:00 AM and 9/15/2023 9:30:31 PM. The network was obtained from Twitter on Saturday, 16 September 2023 at 04:31 UTC.

The tweets in the network were tweeted over the 31-day, 12-hour, 58-minute period from Tuesday, 15 August 2023 at 15:22 UTC to Saturday, 16 September 2023 at 04:20 UTC.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, an edge for each "retweet" relationship in a tweet, an edge for each "quote" relationship in a tweet, an edge for each "mention in retweet" relationship in a tweet, an edge for each "mention in reply-to" relationship in a tweet, an edge for each "mention in quote" relationship in a tweet, an edge for each "mention in quote reply-to" relationship in a tweet, and a self-loop edge for each tweet that is not from above.

The graph is directed.

The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.

The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.


Author Description


Overall Graph Metrics
Vertices : 397
Unique Edges : 787
Edges With Duplicates : 504
Total Edges : 1291
Number of Edge Types : 8
Retweet : 309
MentionsInRetweet : 537
Tweet : 65
Mentions : 189
Replies to : 51
MentionsInReplyTo : 115
Quote : 13
MentionsInQuote : 12
Self-Loops : 143
Reciprocated Vertex Pair Ratio : 0.0478468899521531
Reciprocated Edge Ratio : 0.091324200913242
Connected Components : 46
Single-Vertex Connected Components : 38
Maximum Vertices in a Connected Component : 342
Maximum Edges in a Connected Component : 1230
Maximum Geodesic Distance (Diameter) : 7
Average Geodesic Distance : 2.46987
Graph Density : 0.0055720937333028
Modularity : 0.374968
NodeXL Version : 1.0.1.521
Data Import : The graph represents a network of 397 Twitter users whose recent tweets contained "brandweek", or who were replied to, mentioned, retweeted or quoted in those tweets, taken from a data set limited to a maximum of 20,000 tweets, tweeted between 9/8/2023 12:00:00 AM and 9/15/2023 9:30:31 PM. The network was obtained from Twitter on Saturday, 16 September 2023 at 04:31 UTC.

The tweets in the network were tweeted over the 31-day, 12-hour, 58-minute period from Tuesday, 15 August 2023 at 15:22 UTC to Saturday, 16 September 2023 at 04:20 UTC.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, an edge for each "retweet" relationship in a tweet, an edge for each "quote" relationship in a tweet, an edge for each "mention in retweet" relationship in a tweet, an edge for each "mention in reply-to" relationship in a tweet, an edge for each "mention in quote" relationship in a tweet, an edge for each "mention in quote reply-to" relationship in a tweet, and a self-loop edge for each tweet that is not from above.

Layout Algorithm : The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.
Graph Source : TwitterSearch3
Graph Term : brandweek
Groups : The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.
Edge Color : Edge Weight
Edge Width : Edge Weight
Edge Alpha : Edge Weight
Vertex Radius : In-Degree

Top Influencers: Top 10 Vertices, Ranked by Betweenness Centrality
Top URLs
Top URLs in Tweet in Entire Graph:
[5] http://adweek.it/brandweek2023
[4] https://bit.ly/44QROXt
[2] https://bit.ly/3PEPIW8
[2] https://purdue-global.com/3PksiDU
[2] http://dlvr.it/Sw43tT
[1] http://dlvr.it/SvpWyh
[1] https://adweek.it/3Zcdmww
[1] https://event.adweek.com/brandweek-2023/
[1] https://bit.ly/3Pg8rGg
[1] https://bit.ly/3EHSAvb

Top URLs in Tweet in G2:
[3] http://adweek.it/brandweek2023
[1] https://adweek.it/3r8mDsC
[1] https://adweek.it/brandweek2023
[1] https://adweek.it/460XQ8Y
[1] https://adweek.it/3PibVIj
[1] https://adweek.it/3EGhfjz
[1] https://adweek.it/3EBIAn7
[1] https://adweek.it/46bD7zh
[1] https://adweek.it/46hpbUp
[1] https://adweek.it/3raZOol

Top URLs in Tweet in G3:
[2] https://purdue-global.com/3PksiDU
[2] http://adweek.it/brandweek2023
[2] https://bit.ly/3PEPIW8
[1] https://www.adweek.com/sponsored/how-purdue-globals-latest-campaign-empowers-students-to-make-a-comeback/
[1] https://www.adweek.com/brand-marketing/marketing-ups-autodesk-diversity-brandweek/
[1] https://www.purdue.edu/newsroom/releases/2023/Q3/purdue-globals-this-is-my-comeback-campaign-to-make-splash-at-adweeks-brandweek-in-miami.html
[1] http://purdue-global.com/3PksiDU

Top URLs in Tweet in G5:
[4] https://bit.ly/44QROXt
[1] https://bit.ly/3LkIPGZ
[1] https://www.linkedin.com/posts/steven-simmons-6633a139_nil-adweek-brandweek-activity-7107707138063376385-0_VJ?utm_source=share&utm_medium=member_desktop
[1] https://www.linkedin.com/posts/steven-simmons-6633a139_brandweek-contentcreation-marketing-activity-7108482016047677440-UtCW?utm_source=share&utm_medium=member_desktop
[1] https://www.linkedin.com/posts/steven-simmons-6633a139_brandweek-brandweek-nil-activity-7108071257127968768-3DDv?utm_source=share&utm_medium=member_desktop
[1] https://bit.ly/3PmDS1H
[1] https://bit.ly/46aEeiE
[1] https://bit.ly/44V2W5v
[1] http://dlvr.it/SvpNgK
[1] https://bit.ly/3ZoBrAg

Top URLs in Tweet in G6:
[1] https://www.behance.net/gallery/172616695/Re-branding-Venture-Miami-City-of-Miami-by-CROING?utm_source=CROING&utm_campaign=234d562599-EMAIL_CAMPAIGN_2023_09_11_09_30&utm_medium=email&utm_term=0_-234d562599-%5BLIST_EMAIL_ID%5D

Top URLs in Tweet in G7:
[1] http://2.sas.com/6016PFQv2
[1] http://2.sas.com/6011PNJ7R

Top Domains
Top Hashtags
Top Hashtags in Tweet in Entire Graph:
[454] brandweek
[29] usps
[29] uspsemployee
[7] miami
[6] purdueglobal
[5] dei
[4] adweek
[3] bcorp
[3] exploresas
[3] nil



Top Hashtags in Tweet in G1:
[127] brandweek

Top Hashtags in Tweet in G2:
[131] brandweek
[3] dei
[2] bcorp
[1] multicultural

Top Hashtags in Tweet in G3:
[86] brandweek
[6] purdueglobal
[4] miami
[3] adweek
[2] dei
[2] alwayskeeplearning
[2] purdue
[1] popchat
[1] seahearnow
[1] viralnation

Top Hashtags in Tweet in G4:
[46] brandweek
[1] stayme7o
[1] teamjonesworks

Top Hashtags in Tweet in G5:
[39] brandweek
[28] usps
[28] uspsemployee
[3] nil
[2] miami
[1] shipping
[1] brandweek2023
[1] beca
[1] adweek
[1] joinus

Top Hashtags in Tweet in G6:
[1] chrishemsworth
[1] centr
[1] brandweek
[1] miami
[1] whalar
[1] nfl
[1] ageism
[1] burnout

Top Hashtags in Tweet in G7:
[6] brandweek
[2] exploresas

Top Hashtags in Tweet in G8:
[3] brandweek
[1] playerstv

Top Hashtags in Tweet in G9:
[3] brandweek

Top Hashtags in Tweet in G10:
[1] ncaawvb

Top Words
Top Words in Tweet in Entire Graph:
[454] #brandweek
[279] adweek
[152] thank
[145] chrishemsworth
[131] centrfit
[122] talk
[121] better
[119] exciting
[118] happening
[117] place

Top Words in Tweet in G1:
[128] adweek
[127] #brandweek
[126] chrishemsworth
[121] thank
[120] centrfit
[114] better
[113] place
[113] talk
[113] things
[113] happening

Top Words in Tweet in G2:
[131] #brandweek
[52] adweek
[26] marketing
[21] cmo
[17] brand
[17] day
[16] down
[15] miami
[14] sat
[13] brands

Top Words in Tweet in G3:
[86] #brandweek
[78] adweek
[23] day
[19] molliecahillane
[17] brandweek
[16] viralnationinc
[15] rethanbraden
[14] stage
[14] zachbraff
[14] brittaneykiefer

Top Words in Tweet in G4:
[46] #brandweek
[44] carmeloanthony
[40] creativity
[40] many
[40] collaboration
[40] power
[40] appreciate
[40] opportunity
[40] learn
[40] innovation

Top Words in Tweet in G5:
[39] #brandweek
[28] #uspsemployee
[28] #usps
[6] brandweek
[6] more
[5] learn
[5] join
[4] relevance
[4] help
[4] register

Top Words in Tweet in G6:
[5] brandweek
[2] woman
[2] sam
[2] stage
[2] hair

Top Words in Tweet in G7:
[6] sas
[6] #brandweek
[5] miami
[4] having
[4] jennchase
[4] marketers
[3] missing
[3] great
[3] serious
[3] being

Top Words in Tweet in G8:
[7] adweek
[3] champion
[3] heard
[3] guidrey
[3] deron
[3] #brandweek
[3] shotmechanics
[3] nba
[3] matt_barnes22
[3] theplayerstv's

Top Words in Tweet in G9:
[4] week
[3] rising
[3] leaders
[3] 2023
[3] brandweek
[3] making
[3] attending
[3] cemthree
[3] part
[3] #brandweek

Top Words in Tweet in G10:
[2] espn
[2] match

Top Word Pairs
Top Word Pairs in Tweet in Entire Graph:
[119] #brandweek,thank
[119] thank,adweek
[115] better,place
[115] exciting,things
[115] talk,exciting
[115] things,happening
[115] place,talk
[114] happening,centrfit
[114] centrfit,#brandweek
[113] chrishemsworth,better

Top Word Pairs in Tweet in G1:
[114] #brandweek,thank
[113] thank,adweek
[113] better,place
[113] happening,centrfit
[113] exciting,things
[113] place,talk
[113] things,happening
[113] centrfit,#brandweek
[113] talk,exciting
[112] chrishemsworth,better

Top Word Pairs in Tweet in G2:
[15] adweek,#brandweek
[14] sat,down
[10] kevin,warren
[9] don,miss
[7] taking,hold
[7] 2023,don
[7] heading,back
[7] fundamental,shift
[7] september,11
[7] 11,14

Top Word Pairs in Tweet in G3:
[19] adweek,#brandweek
[13] miamidolphins,molliecahillane
[13] brittaneykiefer,miamidolphins
[13] therealreal,brittaneykiefer
[13] adweek,jenny_rooney
[12] molliecahillane,cocacola
[12] jenny_rooney,slammbert
[12] slammbert,celsiusofficial
[12] cocacola,adweek
[9] viral,nation

Top Word Pairs in Tweet in G4:
[40] power,creativity
[40] many,#brandweek
[40] appreciate,opportunity
[40] opportunity,learn
[40] creativity,innovation
[40] innovation,collaboration
[40] collaboration,appreciate
[40] learn,many
[39] carmeloanthony,power
[2] discussed,entrepreneurial

Top Word Pairs in Tweet in G5:
[28] #brandweek,#usps
[24] #usps,#uspsemployee
[5] learn,more
[4] meet,21st
[4] #brandweek,redoubling
[4] 21st,century
[4] hear,usps
[4] transformation,help
[4] join,#brandweek
[4] relevance,hear

Top Word Pairs in Tweet in G7:
[5] miami,#brandweek
[3] marketers,miami
[3] great,marketers
[3] #brandweek,having
[3] missing,sas
[3] fomo,missing
[3] having,serious
[3] being,great
[3] loving,being
[3] serious,fomo

Top Word Pairs in Tweet in G8:
[3] nba,champion
[3] deron,guidrey
[3] adweek,heard
[3] heard,former
[3] champion,matt_barnes22
[3] matt_barnes22,theplayerstv's
[3] guidrey,shotmechanics
[3] theplayerstv's,deron
[3] shotmechanics,aj_andrews_
[3] former,nba

Top Word Pairs in Tweet in G9:
[3] part,rising
[3] attending,#brandweek
[3] ll,attending
[3] cohort,anybody
[3] 2023,creative
[3] next,week
[3] leaders,cohort
[3] rising,leaders
[3] ladder,part
[3] creative,ladder

Top Word Pairs in Tweet in G10:
[2] match,espn

Top Replied-To
Top Replied-To in Entire Graph:
@therealreal
@converse
@adweek
@jamesonfleming
@wwpartners
@zarinastanford
@ups
@nueagency
@barrysbootcamp
@brianne2k

Top Replied-To in G2:
@converse
@cocacola
@carmeloanthony
@thecoolestcool
@barrysbootcamp
@nueagency
@ups
@wwpartners

Top Replied-To in G3:
@therealreal
@brianne2k
@zarinastanford
@adweek
@chrisariens

Top Replied-To in G4:
@adweek

Top Mentioned
Top Mentioned in Entire Graph:
@adweek
@chrishemsworth
@centrfit
@carmeloanthony
@jenny_rooney
@viralnationinc
@molliecahillane
@zachbraff
@cocacola
@rethanbraden

Top Mentioned in G1:
@adweek
@chrishemsworth
@centrfit

Top Mentioned in G2:
@adweek
@jenny_rooney
@autodesk
@daratreseder
@joshduhamel
@thetradedesk
@viralnationinc
@ups
@chrishemsworth
@mike_katz

Top Mentioned in G3:
@adweek
@molliecahillane
@viralnationinc
@rethanbraden
@zachbraff
@cocacola
@brittaneykiefer
@miamidolphins
@jenny_rooney
@chrishemsworth

Top Mentioned in G4:
@carmeloanthony
@adweek

Top Mentioned in G6:
@brandweek
@croing_agency
@the_ashley_r
@nfl
@commarts
@printmag

Top Mentioned in G7:
@jennchase
@ultabeauty
@adweek
@sassoftware

Top Mentioned in G8:
@adweek
@theplayerstv
@matt_barnes22
@shotmechanics
@aj_andrews_
@kendalshell

Top Mentioned in G9:
@cemthree

Top Mentioned in G10:
@huskervb
@stanfordwvb
@ncaavolleyball

Top Tweeters
Top Tweeters in Entire Graph:
@united
@drocktrot
@mcdonalds
@tacobell
@arthurlee_m
@flukefluq2
@mjfsteeler
@tmobile
@dannyfurlongdj
@gratefultojesus

Top Tweeters in G1:
@flukefluq2
@mjfsteeler
@dannyfurlongdj
@nesillz
@prxxwxxz
@mxnanase
@rags751
@kbbmxx
@_rickmusic
@mio2556

Top Tweeters in G2:
@mcdonalds
@tacobell
@adeyemoadekunl2
@dailynicknews
@google
@ups
@khalidakram8
@adweek
@alexroc92528684
@pennyskelley

Top Tweeters in G3:
@tmobile
@gratefultojesus
@miami_eatz
@cocacola
@yaqub__m
@aerocles
@directv
@nickcicero
@thecoolestcool
@miamidolphins

Top Tweeters in G4:
@drocktrot
@arthurlee_m
@monayperry_93
@thehawaiiguy
@ci_so_lowkey
@ghettoplaya8
@madisonsmother1
@nizaiah1221
@loverboyshaun_
@anuamunra95

Top Tweeters in G5:
@nusparkmktg
@kirbyporter_
@verizon
@xerox
@delmontefresh
@rvs__realtime
@nanceharding
@mccann_mw
@lpamanian
@televisa

Top Tweeters in G6:
@nfl
@msreeddesign
@commarts
@printmag
@whalar
@tsachson
@the_ashley_r
@croing_agency
@brandweek
@kellymontoya

Top Tweeters in G7:
@ultabeauty
@sassoftware
@david_carrick
@analyticsleadr
@jennchase
@w_j_roberts
@melissajantjie4

Top Tweeters in G8:
@joedorvil
@kendalshell
@matt_barnes22
@shotmechanics
@aj_andrews_
@theplayerstv

Top Tweeters in G9:
@faveauntiet
@blkdorsey
@w_s__
@cemthree

Top Tweeters in G10:
@ncaavolleyball
@espnpr
@huskervb
@stanfordwvb


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